There is a strategic marketing lesson to be learned in the following words uttered before a rapt audience of Congressmen and United States Senators: ?So michael kors accessories sale uk , first of all, let me assert my firm belief that the only thing we have to fear is fear itself nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.?

This line was the most famous quote from Franklin Delano Roosevelt (FDR), regarded by many historians as one of the two or three most effective American chief executives in the history of our republic. It also represents a piece of marketing strategy that was so effective, it was credited with playing a major role in pulling the United States economy, circa The Thirties michael kors accessories uk , out of a ditch the likes of which have not been experienced until this day. Indeed, it was also an unprecedented gem of public relations.

It was delivered in his 1933 inaugural address, in the depth of The Great Depression, at the start of his first term. Reading a bit further into Roosevelt s address, we realized that he was referring to the economic conditions of the time; a time when 13 million were unemployed, and almost every bank was closed. FDR was essentially saying, If we can t shake our pessimistic economic outlook michael kors value spree 99 uk , it will be tough to turn things around. Yes, Roosevelt, a hard nosed realist was calling for a little irrational exuberance.

Were these the words of a blathering idiot . . . a political Pollyanna who couldn?t see reality through his rose colored glasses? Hardly. Indeed, Roosevelt was a practical person, one who earned his historical stripes by being the author of The New Deal, an unprecedented program with the goal of putting people back to work and setting the stage for the post WWII boom. The impact of Roosevelt?s words rode America to victory on the back of a brilliant piece of copy writing of which any advertising agencies or marketing agencies of the day could have been proud.

Dealt a short straw in a physical sense since young adulthood, the 32nd President michael kors value spree 111 uk , who suffered from debilitating polio throughout most of his political life, was a gamer who never admitted defeat, leading the US and its allies during what was perhaps the darkest period of our history, the ?terrible twins? of a world war waged simultaneously in, both, the Pacific and Europe. That we won the war and righted the gravely wounded economy are as much a testament to his strength and resolve as perhaps any other single factor.

Roosevelt must have been an inveterate optimist; else how would he have been able to strap on those weighty, iron leg braces every morning michael kors handbags sale uk , stick out that jutting jaw, and, often with a smile on his face, lead the free world through the shambles of WWII and an economic firestorm? That he died with his boots on, early in his fourth term, was perhaps the ultimate indicator of his spirit and legendary determination. And that he was a man with a specific marketing strategy is, likewise michael kors handbags outlet uk , undeniable.

The President was a man with specific marketing plans on this occasion, but more than anything, he was a man of action. If he was able to press ahead, working energetically and with inventiveness during times of turbulence, arriving as he did at a momentous ultimate victory, is there a lesson in it for you and for me? I think so. Scaled down to the scope of our own burdens, these michael kors handbags uk , too, are terrible times. But like those Americans in the first half of the Forties, those of us who choose not to be victims, who persist against all odds, ultimately, will survive, succeed and prevail.

ANKARA, April 26 (Xinhua) -- Eleven militants of the Islamic State (IS) were killed in Syria on Tuesday when Turkish artillery units shelled two missile launchers, local Daily news reported.

This was the second such operation by the Turkish Army in the past two days, said the report, adding that the Turkish artillery units shelled a missile launcher in Syria on Monday, killing eight IS militants.

Reconnaissance vehicles spotted two missile launchers ready for attack in Duwaibik, 26 km from the center of the southeastern province of Kilis.

Meanwhile, a three-story building next to the launchers in Syria was also destroyed, said the report.

The Turkish military responded to the IS group that has fired 45 rockets hitting the province of Kilis and killing at least 17 people since Jan. 18 this year.

Turkey has recently been on high alert as the country has been rocked by a series of suicide and car bomb attacks which claimed many lives and wounded hundreds more.

QUITO michael kors sale outlet uk , May 28 (Xinhua) -- The Ecuadorian soccer team, led by Colombian coach Reinaldo Rueda, traveled to Dallas, the United States Wednesday to play a friendly match against Mexico on Saturday before the 2014 World Cup in Brazil.

For this duel, 24 of the 30 shortlisted players and the coaching staff left for the US from the Marshal Sucre Airport of Quito, where fans gathered and sent the national team off cordially.

The "Tricolor", as the team is called locally michael kors outlet uk , will face Mexico on May 31 in a friendly at the AT&T Arena stadium in Arlington, Dallas.

"It's an important game for selection, and we will try to make things right," said Antonio Valencia, the Ecuadorian team's captain, who plays for Manchester United of England.

The Right winger stressed the unity of the country to support the team and hoped that they will have a good result.

Coach Rueda said the day before that the match against the Mexicans will be a key to define the final list of 23 players who will go to the World Cup.

"The ultimate test of our evaluation is against Mexico and I have seven more days to make a decision. Why I make haste?" Rueda said at a press conference in Quito Tuesday.

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